Happy Tuesday. Here’s another item from our collections in our advent calendar
Ferodo Advertising Board, c1930 (enlarged image below)
Ferodo was founded by Herbert Frood, who began his experiments into braking materials in a hut in the garden of his house in Coombs near Chapel-en-le-Frith in 1897. His patent for the improvement of brake blocks was filed in October 1900 and production began at Green Street, Gorton the following year. An increase in trade, largely resulting from a change in sales tactics – approaching the consumer rather than the manufacturer – led to Frood renting Sovereign and Howden Mills in Chapel-en-le-Frith in 1902. The Herbert Frood Company became Ferodo in 1920 and joined the Turner and Newall Organisation in 1926.
The company has always been aware of the benefits of advertising and promotion. This is reflected in the archive which includes runs of press advertisements and publications, photographs of bridge advertisements and, from 1953 on, material relating to the Ferodo trophy.
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