This treasure is an extraordinary map of another world called Nevacantell – a world filled with motoring hazards, mitigated by brake linings manufactured in Chapel-en-le-Frith.
It has been nominated by a former archivist at Derbyshire Record Office, Gary Tuson, who is now County Archivist at Norfolk Record Office. He writes:
The business archive of Ferodo, brake-lining manufacturers, contains a superb collection of advertising and promotional material. Ferodo’s advertising was imaginative: in the inter-war years, one theme which seems to recur is that of driving off a cliff if you haven’t fitted your car with Ferodo brake-linings – just one of the many hazards identified on the map of Nevacantell.
There are many more scenes within this map, which may be seen in our searchroom as a high-resolution scan on CD/173 or in its original form by ordering item D4562/17/2. For instance, have a look at the groups of bikers in this image:
Did you also spot the satirical tribute to the League of Nations? And how about this for an accident waiting to happen?
We are grateful to Ferodo’s current owners, Federal-Mogul, for letting us use this image.
Drive safely, everyone!